Feature Article:

How To Get Profits From Your 駬 Page Not Found' File
"'Page Not Found' on this Server. Check the URL and try again. Or Refresh the page..." This is the annoying error that we will come across every time we surf the web pages. Internet will be changing every minute and day. The web sites that...
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Are your SEO efforts going to waste?

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Search engine optimization (SEO) is a long and complicated process that can be highly rewarding if done correctly. SEO is not a waste of time, but can be if your site doesnít appeal to visitors or function properly. Your potential customer will be turned off if your site lacks trustworthiness, an eye pleasing color scheme and easy to use navigation. Why lose visitors and possible sales because of a small design flaw or unappealing color scheme? Those visitors could have resulted in sales if those small imperfections were fixed.

As I arrive from your high position in the search engines looking for your product, I want to be able to trust the company I am buying from. People are very leery with making purchases on the Internet, and even more so from sites they donít know a great deal about. You want to gain trust from the visitor with guarantees, a professional design and color scheme, testimonials and by any other way. If your site doesnít boast its trustworthiness and make me feel secure, do you think I will purchase your product? No. Visitors are especially leery when they are required to give credit card information. Make them feel protected, boast about your privacy policy, encrypted servers and whatever else you have set up. Be enthusiastic about your siteís security.

I need to be able to find what I want and navigate to where I need to go FAST after I arrive at your site via the search engines. Some visitors get lost and frustrated with poor navigation and will leave your site without a second thought. Do not leave your visitor with a bad taste in their mouth! Allow them to flow through your site with ease and comfort. If your navigation is confusing your potential customer will likely leave and travel to one of the other three billion web sites on the Internet. Speed is also a factor in navigation. Visitors donít want to sit there for twenty or thirty seconds while your page loads. Donít make them wait. Cut down on the size of your pages and graphics.

The colors you choose for your site also impact on whether the visitor will make a purchase. A color scheme that hurts the eye will turn visitors off which will lead to lost sales. Visitors may also question how accountable your site is. You cannot have a black background with white, yellow or neon green text. It hurts the eyes. Color schemes such as that scare visitors away. With professional colors visitors will likely feel more secure and relaxed while surfing your site, which will lead to more sales.

A top position in the search engines can provide huge amounts of sales, if your site can be trusted and appeal to visitors. With a defective design and color scheme, slow loading pages or lack of trustworthiness all of the time spent performing SEO could go to waste. So get out, fix those flaws and discover more sales!

Derek Croote is a SEO, web design and usability enthusiast. He practices ethical search engine optimization and strives to make sites across the web better for visitors. Derek is the webmaster of the http://www.saratogalakesideacresassociation.org/, a small homeowners association. You can reach him at dcroote@gmail.com.


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Know the fact Presumably, you already knew what internet is all about. Its all about content. With free quality content, you can easily attract the masses. Some may consider this as an investment while some may treat it as a hobby. If you are...
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No matr how goud th infomation... why wood you tak content like this seriusly? No mater how good the infomation, if is riddiled with typos its asta lavista baby. You lose. Typos, misspellings, hideous grammar, exclamation overkill and run-on...
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In the region where my company is located, South Bend, Indiana, the demand for web design and associated services could be described as: leery. Itís not that the locale is horribly lacking evolvement technologically; rather that so many...
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