Feature Article:

Seven Things to do NOW to Look Good ALWAYS!
Fashion magazines target people every day with lists and charts telling them the latest trends and techniques to look better, skinnier, smarter, where to buy the hippest clothes or the latest shoes! If you’re a woman, you are probably bombarded...
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The Importance of Links

Additional Reading

Link: {(noun) - lin[ng]k} 1 : a connecting structure: 2 : something analogous to a link of chain: as a : a connecting element or factor b : a unit in a communication system c : an identifier attached to an element (as an index term) in a system in order to indicate or permit connection with other similarly identified elements (as defined by Merriam-Webster Online - http://www.m-w.com/)

LINK… it is a small, sometimes insignificant word that just doesn’t seem to get the credit it deserves. After all, links are in and can affect almost every aspect of our lives but we hardly think about the impact that links have.

In the world of business, links can play a significant role in finding & sharing information as well as gaining valuable leads to help build our client and contact lists.

If you have a website; have been involved in the decision making for the design of a website; or design websites as part of your service offering, you have heard of the benefits of exchanging links with other businesses that compliment yours and can help to bring more visitors to your website.

A properly orchestrated, legitimate and well organized link exchange program can be the key to not only getting your name in infinite places on the Internet, it can also make or break your goal of high placement in the top level search engines.

The opposite holds true if you fail to exchange links at all or if you decide to put into place a ‘padded’ link exchange program. Don’t just link your website to or from just any old website on the Internet. The exchange needs to be significant and hold meaning for your site and your business. The links need to be legitimate exchanges of related or beneficial information. Having a link program that is simply a means of padding your list is viewed as non-beneficial by many search engines and thus your placement ranking will fall.

Your Favorites or Bookmarks list in your browser is another example of links that small business professionals can’t do without. We spend an enormous amount of time on the Internet viewing websites that can be beneficial when running our businesses and our lives. We tend to keep those site addresses saved in our browsers for later reference.

When you add links to your Favorites list you are adding to your resources. Can you imagine how many hours in a day you would waste searching for information on the Internet if you didn’t already have the links in a readily available location? Having all those resources available in one place is great, isn’t it? And, if you keep them organized and up to date, your list of links becomes one of your best steps to keeping your day and your business structured.

I recently decided that I needed to get my Favorites in order. Sure, I had lots of them but I couldn’t remember where to find them when I needed them. I was probably in a rush when I saved the link and either saved the link in the wrong folder or there wasn’t an appropriate folder to add it to so I just put it in the best available folder that I had. It was very disorganized and drove me crazy every time I tried to find a link I just knew I had.

About the same time I came to the realization that Docu-Type is celebrating it’s fifth anniversary this year and I wanted to do something special… a milestone, of sorts. I wanted to say thank you to everyone who has been involved in the success of my business and I wanted it to be something that was important to me and hopefully important to others.

So, I decided that I would take on the task of organizing all the links that I have collected during the five years that I have been doing business on the Internet. I checked every single link I had to make sure it was titled in the most recognizable format and I also followed each link to be sure it was still active. If the link no longer worked or pointed to the wrong page, I tried to find the right page. I wasn’t always successful :-)

I then converted my Favorites list into an Ebook and that is how, Surfin’ The Net – Docu-Type’s Virtual Collection of Links was born. Of course there was some fine-tuning to be done which consisted of making the Ebook appealing to the eye, easy to navigate, and everything else that needs to be done to give it that “book feel”.

But, that still wasn’t enough. It needed more! So, I decided to include some of my articles that have been published in numerous online and print publications. And, as an added bonus, I included some inspirational quotes to add some motivation.

Links are an important part of our lives and I know I would be lost without my Favorites list. Now I can actually find the links that can help me as they are all in categories and easy to find in the Table of Contents. And I want to share this great list with everyone else.

To find out more about Surfin’ The Net – Docu-Type’s Virtual Collection of Links, please visit http://www.docutype.net/SurfinTheNet/linksebook.htm . This book, and everything it contains and represents, is a must for EVERY small business professional.

Janice Byer is the founder of Docu-Type Administrative & Web Design Services (http://www.docutype.net), a professional Virtual Assistance and Website Design company, specializing in helping small business owners get ahead. She is a certified Canadian Virtual Assistant and Master Virtual Assistant and winner of the Most Successful Start Up 2000 and Home Based Business of the Year 2000 Awards



More Reading:

Email tips and tricks

Making The Business Case For Web Standards

The Secret Benefit Of Accessibility Part 1 Increased Usability

Images How To Make Them To Load Fast On Your Web Pages

Optimizing for Visitors not Search Engines

Using Title Tags With Your Web Links Images

Web Site Optimization How To Speed Up Your Web Site By Minimizing Your GIF and PNG Image Bit Depth

what Do Your Site Statistics Mean Anyway

Protecting Your Business From Spam

Web Site Professionalism What Is It

Email tips and tricks
Excerpted from the upcoming book The Busy Person's Guide to a Profitable Website and PlanetLink's Enews - an email newsletter delivered for FREE to your computer. To subscribe, go to www.planetlink.com. We'll explore the use and abuse of...
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Through the explosive growth of the Web, companies have realized the benefit of building a strong online presence. By publishing a website to the Internet, companies are able to build their brand, market their products, support existing...
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The Secret Benefit Of Accessibility Part 1: Increased Usability
Web accessibility has so many benefits that I really do wonder why such a large number of websites have such diabolically bad accessibility. One of the main benefits is increased usability, which according to usability guru, Jakob Nielson, can...
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Images: How To Make Them To Load Fast On Your Web Pages?
1. Use .gifs rather than .jpgs. GIFs are smaller in size when compared to JPGs. 2. Use 'Height' and 'Width' tags for your images. So while page loading certain place is left for the images and visitor can go through the content while images are...
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Optimizing for Visitors not Search Engines
Most people feel that optimizing is to target the search engines alone. In my opinion, this is not the only case. Optimization requires a balance of traffic enhancements and a user friendly atmosphere that provides clear navigation. Most will...
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